Work Experience

Spearheaded marketing activations for select third-party game franchises, boosting engagement among target demographics
Formulated pitches to integrate music into marketing material and video game soundtracks
Analyzed and presented both quantitative and qualitative data, empowering informed decision-making for marketing campaigns

Executed marketing campaigns for renowned artists such as Adam Lambert, AJR, Nickelback, and David Cros
Conducted outreach efforts to establish partnerships with UGC Creators
Tracked metrics for and scouted promising new artists to enhance the impact of BMG’s Roster

Built and nurtured relationships with external Apple partners, including Sony Music Group, Universal Music Group, Warner Music Group, and internal teams
Utilized Project Management Tools to optimize advertising workflows for Apple Ads, resulting in improved campaign efficiency
Reviewed and drafted music business contracts, including talent agreements for the Beats by Dre Team

Songwriter/producer at Slumbo Labs Studios, under the VP of A&R at RCA Records, and produced a song that was featured on an official Spotify playlist with over 1 million followers
Collaborated with Sony Music Group, Warner Music Group, and Universal Music Group artists for diverse performances and projects, including the upcoming Art Majors Queer TV show (directed by climate activist Jamie Margolin)
Worked with leading artists as part of Cloud Sessions, a selective program of 10 musicians from NYU's Clive Davis Institute (https://www.thecloudsessions.com/)

Strategically executed market-driven strategies, overseeing daily content curation and coordination for
Zync's Instagram, TikTok, and YouTube pages
Assessed music supervisors’ briefs and executed music placement tasks
Reviewed license agreements for sync placement

Founded a camp that taught over 300 young girls ages 7-12 to integrate art, music, and technology